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The Top HubSpot Product Updates for 2024

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The Top HubSpot Product Updates for 2024 When you purchase through links on our site, we may earn an affiliate commission.

By Market Veep

4 min read

HubSpot is a robust inbound marketing and CRM software platform that gives companies the ability to attract leads, measure their quality, nurture prospects, and close sales.

Just like the market, HubSpot products and services change rapidly. The software adds functionality and changes features consistently to stay relevant and valuable to its customers.

Staying updated with HubSpot's product changes is important to organizations like yours. After all, you want to take advantage of every feature it offers so you can maximize your return on investment (ROI), reach as many high-quality leads as possible, close more sales, and retain your customers. That’s why we’re talking about the top HubSpot product updates for 2024.

Customer Journey Focus

Smart companies continually watch and measure the way their leads move through the sales journey. If you can use the customer journey analytics HubSpot to figure out ways to make them move faster and easier, you’re able to reap the benefits of your efforts sooner (and grow your business).

HubSpot update: The software’s new feature “Property Breakdown Filters” lets you select the event property you need broken down. You enter the number of top results you want to see, and HubSpot creates a branch for you. This will help you gain insights from the HubSpot customer journey analytics.

If you don’t know which property values to filter, this update will do the legwork for you.

HubSpot update: Anomaly monitoring on property updates proactively monitors properties by using HubSpot AI. Users can subscribe themselves and other users to receive notifications of anomaly issues.

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Enhanced Sales Functionality

Recent additions to the HubSpot product roadmap give companies a way to get more bang from the sales teams.

HubSpot update: Re-attempting leads lets you establish prompts for your sales reps to create a future follow-up when the lead is discredited for a specific reason. This update helps a lot in streamlining lead management and adding to your sales team’s re-engagement efforts.

HubSpot update: The Pipeline Rules feature, available on Deals and Tickets, customizes restrictions to maintain data accuracy and offers helpful insights for informed decision-making. Some examples of these restrictions are for record creation, stage skipping, and backward movement.

HubSpot update: Sales reps are now notified through the “Assigned Lead Notifications” feature when they have a lead assigned to them.

 

Streamlined Workflows and Automation

Implementing marketing automation into your processes saves you and your team time and money and increases overall productivity.

HubSpot update: The AI Assistant in Workflows empowers front-office teams to automate and streamline processes while maintaining complete control over the final result. This product update decreases ramp-up time and helps you easily and quickly build automated processes. Create triggers and generate lists of actions.

HubSpot update: You can use the “Automation Analytics” feature to measure your current level of automation and identify areas for improvement. This feature helps you review and manage your business processes more effectively.

 

Improved Content Management

The foundation of inbound marketing is content management, and HubSpot goes the extra mile toward making the process smooth and efficient.

HubSpot update: Formerly known as CMS Hub, Content Hub is an “AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.”

It includes the features that were available with CMS hub along with new tools like:

  • Drag-and-drop teasers for blog posts.
  • Blog post narration.
  • AI blog post generator.
  • Content embeds.
  • Branding voice.

HubSpot update: Preview Text Generation is an update that allows content creators a way to generate relevant preview text with the click of a button.

HubSpot update: The “Content Approvals Rating Criteria” feature evaluates when an account has approvals enabled for the content types that it has access to. These include blog posts, landing pages, website pages, and marketing emails.

 

Integrations and App Marketplace

HubSpot made some exciting updates to their integration and apps offering recently, too.
HubSpot update: WhatsApp is now available as a channel to Help Desk, the new, centralized ticket management workspace.

HubSpot update: The new “Memberships” app makes it easier to create and manage private content.

HubSpot update: The Slack app can be connected to the Help Desk workspace to create fast, seamless ticket resolution.

HubSpot update: Contacts synced to QuickBooks Online (QBO) appear has changed. A Contact that is synced into QBO as a Customer will appear with the Contact's Company Name, rather than their First Name and Last Name as their "Display Name".

 

Proactively Embrace HubSpot's New Feature Offerings

HubSpot will continue adding and tweaking features that best serve their clients. Staying updated with its latest features and functionalities is crucial for maximizing your ROI and enhancing your marketing and sales efforts. The recent updates, from customer journey analytics and enhanced sales functionality to streamlined workflows and improved content management, empower your team to work more productively.

By leveraging these HubSpot services, you can attract higher-quality leads, close more sales, and retain customers more effectively. Embrace these innovations to stay ahead of the competition and drive business growth.

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