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Enhanced Sales Functionality
Recent additions to the HubSpot product roadmap give companies a way to get more bang from the sales teams.
HubSpot update: Re-attempting leads lets you establish prompts for your sales reps to create a future follow-up when the lead is discredited for a specific reason. This update helps a lot in streamlining lead management and adding to your sales team’s re-engagement efforts.
HubSpot update: The Pipeline Rules feature, available on Deals and Tickets, customizes restrictions to maintain data accuracy and offers helpful insights for informed decision-making. Some examples of these restrictions are for record creation, stage skipping, and backward movement.
HubSpot update: Sales reps are now notified through the “Assigned Lead Notifications” feature when they have a lead assigned to them.
Streamlined Workflows and Automation
Implementing marketing automation into your processes saves you and your team time and money and increases overall productivity.
HubSpot update: The AI Assistant in Workflows empowers front-office teams to automate and streamline processes while maintaining complete control over the final result. This product update decreases ramp-up time and helps you easily and quickly build automated processes. Create triggers and generate lists of actions.
HubSpot update: You can use the “Automation Analytics” feature to measure your current level of automation and identify areas for improvement. This feature helps you review and manage your business processes more effectively.
Improved Content Management
The foundation of inbound marketing is content management, and HubSpot goes the extra mile toward making the process smooth and efficient.
HubSpot update: Formerly known as CMS Hub, Content Hub is an “AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.”
It includes the features that were available with CMS hub along with new tools like:
- Drag-and-drop teasers for blog posts.
- Blog post narration.
- AI blog post generator.
- Content embeds.
- Branding voice.
HubSpot update: Preview Text Generation is an update that allows content creators a way to generate relevant preview text with the click of a button.
HubSpot update: The “Content Approvals Rating Criteria” feature evaluates when an account has approvals enabled for the content types that it has access to. These include blog posts, landing pages, website pages, and marketing emails.
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