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Marketing Automation Agency

Scale your

Marketing machine

Contact Us
If these issues sound familiar to you, then it may be time to try marketing automation:
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“When someone signs up for our email newsletters, our sales team tries to reach out to them but they are usually not ready to buy yet. How can we nurture them so that they are warm by the time they get to sales?”

“Sometimes things just fall through the cracks. We have big ideas around promoting our upcoming webinar or new eBook, but we’re disorganized when it comes to actually launching the emails, social media posts, and other marketing efforts.”

“When we send an email, we usually just send it to all of our contacts. We have high bounce rates and unsubscribes, and we end up accidentally sending emails to existing customers.”

Our Approach to Marketing Automation

Market Veep develops a tailored, strategic framework that aligns automation tools with your specific goals, audience, and workflows. This begins with a comprehensive assessment of your marketing objectives and existing processes, allowing us to identify opportunities for increased efficiency and enhanced customer engagement. 

We then leverage the incredible power of HubSpot to build workflows that facilitate lead nurturing and segmentation to ensure timely and relevant interactions while freeing up your team to focus on higher-value tasks.

Ongoing monitoring, A/B testing, and optimization of automated campaigns are crucial, enabling us to analyze performance metrics, refine strategies, and continually enhance ROI. Overall, our client-centered, data-driven approach to marketing automation empowers our clients to scale their efforts effectively while delivering personalized experiences that resonate with their audience.

Go:

Companies that automate lead management
see a 10% or more bump in revenue in 6-9
months time.

Source: Strategic IC
Contact Us

AUTOMATE WHAT MATTERS WITH
OUR MARKETING AUTOMATION AGENCY

Email Campaigns

Automated email marketing allows you to send targeted messages to specific segments of your audience based on behaviors or interactions, such as welcome emails for new subscribers, additional resources based on industry, or follow-ups after a meeting. This personalization increases engagement, nurtures leads, and improves conversion rates.

Lead Scoring

Score leads based on their interactions with your brand, such as website visits, email opens, or content downloads. This helps prioritize leads that are most likely to convert, allowing your sales teams to focus their efforts effectively.

Customer Relationship Management (CRM) Integration

Ensure that the proper data is being captured when and where you need it with CRM automations. Clean, accurate data enables personalized follow-ups and targeted marketing efforts based on the customer’s journey.

Analytics and Reporting

HubSpot is equipped with analytics tools that track the performance of campaigns in real time. This data is essential for assessing the effectiveness of marketing strategies, understanding customer behavior, and making informed decisions to optimize future campaigns.

Marketing Workflows

Build bridges between the conversion milestones in your marketing funnel with automated workflows. For example, when someone subscribes to your email newsletter, what is the next conversion you hope they’ll make? Maybe you’d like them to download an eBook, but how do you nurture them towards taking that next step?

A marketing workflow could be triggered to automatically send a series of emails to new email subscribers that shares persona-specific content offers and encourages them to download. That way, you can engage with, educate, and nurture your new subscribers all without manually doing anything!

Here are just a few ways you can use automated marketing workflows:
  • Welcome New Subscribers
  • Promote Content Downloads
  • Drive Webinar Registrations
  • Follow Up With Event Attendees
  • Re-engage Cold Leads
  • Meeting Scheduling & Reminders
  • Abandoned Cart Recovery
  • Gather Reviews and Feedback
  • Upsell Existing Customers
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DYNAMIC LISTS

DYNAMIC LISTS

When you want to send an email blast, how do you choose your recipients? Static lists may be outdated while sending to all of your contacts doesn’t offer any segmentation, making your message irrelevant to many of your recipients.

Dynamic lists are based on triggers that actively add and remove contacts without any manual adjustments. This allows you to tailor your message to a more specific audience and improve your engagement and conversion rates.

Dynamic lists can segment contacts by:

  • Lifecycle stage
  • Company size
  • Buyer persona
  • Engagement history
  • Industry
  • And more!

Plus, these active lists can be used for more than emails. You can also use them to enroll contacts into workflows, make smart content, and build custom reports.

Let’s Talk
AM I A CANDIDATE?
Man walking by tree

TASK AUTOMATION

If you feel like there just aren’t enough hours in the day, marketing automation can help you take a load off.

Automate repetitive tasks like these ones to save yourself time and mental energy:

  • Email scheduling
  • Social media scheduling
  • Marketing funnel updates
  • Reports and dashboards
  • Goal tracking and alerts
  • A/B testing
  • MQL triggers for sales follow up

AUTOMATE THE MARKETING TO SALES HAND OFF

Streamline your marketing-to-sales hand-off process with the help of automation. Discover which leads are ready to be contacted and nurtured. Use automation to automatically hand off to the sales team for phone calls and one-to-one sales outreach.

We can also create tasks and task reminders for sales reps to follow up with qualified leads. Notify your sales reps when new content is published so that they can begin using it in their sales conversations. Automatically update deal stages in your marketing and sales pipelines based on lead engagement and activities.

AND THESE ARE JUST THE TIP OF THE ICEBERG!

Automation can help you close the gap between marketing and sales to improve your MQL to SQL conversion rates and, ultimately, increase your revenue.

Don’t waste time on unqualified leads

Identify leads that show high levels of engagement and likeliness to buy

Speed up your close rate by prioritizing hot leads

Get notified when prospects revisit and engage with your content or website

Why hire a marketing automation agency?

When you work with a marketing automation agency, you’re able to leverage their experience, best practices, and lessons learned from the hundreds of automation applications that they’ve built previously. We specialize in implementing and optimizing advanced marketing automation tools, allowing you to automate repetitive tasks, segment audiences, and deliver personalized content at scale. 

With a deep understanding of best practices and industry trends, we can develop tailored strategies that align with your specific goals, ensuring effective lead nurturing and increased conversion rates. Additionally, our proficiency in analyzing data and performance metrics enables you to make informed decisions, refine your strategies, and ultimately achieve a higher return on investment. By partnering with a marketing automation agency, you can not only save time and resources but also gain a competitive edge in an increasingly digital marketplace.

FAQs

What does a marketing automation company do?

A marketing automation company specializes in implementing and managing tools and strategies that automate marketing processes. This includes setting up automated email campaigns, lead scoring, customer segmentation, and personalized content delivery. They also provide analytics and reporting to track campaign performance and optimize strategies, ensuring that businesses can nurture leads effectively, engage customers, and ultimately drive conversions with minimal manual effort.

How much do marketing automation agencies cost?

The cost of hiring a marketing automation agency can vary widely based on several factors, including the scope of services provided, the complexity of the marketing strategy, and the specific tools used. Generally, agencies may offer pricing structures that include hourly rates, project-based fees, or monthly retainers. On average, clients can expect to invest anywhere from $1,000 to $10,000 per month, depending on your needs. Request a consultation with our team for a customized quote based on your unique goals and requirements.

Do you have experience using marketing automation?

Yes, we have extensive experience using various marketing automation platforms and tools! Our team is well-versed in setting up, managing, and optimizing automated email campaigns, lead scoring, lead routing, and a vide variety of other marketing automations. With our expertise, we can help you implement best practices, analyze performance data, and refine your marketing strategies to achieve your business goals.

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GREAT MARKETING PARTNER

Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!
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Cres F.

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EXCEPTIONAL EXPERIENCE

Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!
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Matthew W.

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BEST PARTNER EVER!

As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.
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Jean M.

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SET UP FOR SUCCESS!

We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.
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Bailey G.

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5 STARS FOR MARKET VEEP!

We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!
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Anneke C.

ARE WE A FIT?