6 Best Sales Enablement Tools to Increase Your Team’s Productivity

Owler Pro

Owler is one of the largest business communities in the world, second only to LinkedIn. With accurate and always updating business information, Owler is designed to help business professionals learn from (and outsmart) the competition with the latest news, alerts, and trends.

With Owler Pro, which seamlessly integrates with HubSpot, you’ll receive real-time updates from any of the companies, leads, or prospects you’re tracking in HubSpot. The more educated your sales team is on the activities of the leads and prospects in your sales funnel, the easier it’ll be to connect with them.

Inbound marketing is all about letting the customer come to you when they’re ready to make a purchase. So, with Owler Pro at your side, when a lead is ready for your sales team, you can roll out the red carpet for them with personalized insights and offerings.

Better Proposals

When you need to put together a proposal, you usually want it fast. But designing a high-quality, informative, and visually appealing proposal — especially if you don’t have extensive experience in the world of design — is easier said than done. That’s what Better Proposals wants to help with.

With over 100 different sample templates to choose from, a world-class editor, page-by-page analytics, and the ability to make instant payments, Better Proposals can be one of your go-to sales enablement tools for closing deals. It makes the proposal design process easier than ever and can go a long way towards helping your company streamline its sales process.

CallPage

Talking to a lead or customer on the phone is a foundational pillar of the sales process. While email, live chat, and other forms of digital communication are also crucial, putting a friendly voice to a name on a screen can be the deciding factor that compels someone to make a purchase with your company.

If sales calls are so vital to your process, wouldn’t it be nice if you could conduct them without having to leave the HubSpot CRM? That’s precisely what CallPage does. This integration allows your sales reps to make calls with just a single click, without leaving HubSpot or switching screens. It also enables your team to automatically create new contacts and compile all comments and client info in a single place.

With CallPage on your side, lead management, nurturing, and closing can be easier than it’s ever been before.

Zapier

No list of the best sales enablement tools would be complete without mentioning Zapier. Marketers and salespeople are no stranger to juggling multiples apps, programs, and log-ins. Honestly, it’s exhausting.

Which is where Zapier can step in and help. Instead of jumping between far-too-many applications, let Zapier seamlessly move info between your apps so you can focus on your most important work.

Zapier not only connects HubSpot to over 1,000 different apps — requiring nothing more than a couple of clicks! — but it can also set-up time-saving workflows in mere minutes. When it comes to increasing your team’s productivity and cutting down on busywork, there are few sales enablement tools better than Zapier.

Live Chat Software

Just as sales calls are a fundamental part of the sales process, so too is your live chat functionality integral to the way you engage with your marketing audience. If inbound marketing is all about meeting your leads where they’re at, then you need to be where they are. And you do that by having HubSpot’s live chat software on your website.

The buyers of today want more information than ever, faster than ever. While you might not be able to have someone from your sales team always online, ready to engage with a prospect, with live chat software, you don’t need to.

When you have someone online and available to talk to a lead, then make sure their live chat profile reflects that to anyone who is on your site and wants to start a conversation. Not only will having a customized profile attract more people, but it’ll humanize your brand as well. People like talking to people, after all.

And if you don’t have someone available to talk, then make sure you make that known too. Chatbots can be a great addition to your sales tools, but you must make your audience know that they’re talking to a bot and not a real person. This will help them get the answers they need right away, regardless of the time of day. Or, if they require a human touch, then you can make sure the chatbot passes their information onto the earliest available representative.

Get Started with Sales Enablement Tools and Increase Your Growth Today!

If you want your company to thrive, then you have to prioritize sales enablement. It not only lifts up your sales team but will also help bridge the gap(s) between your sales and marketing teams and promote smarter lead generation and management strategies.

There are countless sales enablement tools to pick from, and each one can help your company in its own way. But with the six sales tools above, you can kickstart your sales enablement strategies, increase team productivity, and make sure you’re prepared for anything the industry throws your way.