Navigating your way through the world of social media can be a crazy and confusing experience. Gaining knowledge about valuable social media tools will help your company’s social media strategy flourish and grow.
The hashtag is one of the most valuable social media tools out there. It allows you to turn a word or phrase into a searchable link on different social media platforms. Hashtags make your marketing content more easily accessible to your followers and your target audience. Using hashtags will group similar content together so people can participate in discussions about certain topics.
Hashtags were originally created by Twitter, but now you can use them on many social media platforms like Instagram, Facebook, LinkedIn, and Pinterest. It’s a really good way to get your followers involved with your company by promoting their use of a certain hashtag.
A hashtag is the pound symbol (#) followed by your keyword or phrase. You can insert hashtags basically anywhere you want in a social media post, whether that’s the beginning, middle, or end.
For example, here at Market Veep we may use the hashtag #MarketingMadeHuman after we post on LinkedIn. This will link all of the posts under #MarketingMadeHuman, which is the company slogan.
Many companies use hashtag marketing as a way to promote a campaign or contest that they are sponsoring.
CocaCola, for example, uses the hashtag #ShareACoke to sponsor their personalized coke bottle feature and get their customers to show them who they #ShareACoke with.
Hashtags get your followers and customers more involved with your brand. They allow your customers to promote your brand easily by using your hashtags on their posts. It also starts a conversation between your company and your customer.
Communicating with customers is important to gauge how successful your company is, and hashtag marketing can create another opportunity for your customers to interact with you.