How to Use Social Media Marketing to Grow Your Customer Base

Build Your Brand More Quickly

When a customer decides who deserves their business, they focus on one thing: trust.

As you continue to learn how to use social media marketing to engage with your social media audience, you might want to commit to keeping a pulse on your influence. The more you invest into your social media presence, the more it'll grow.

While a new product or company is exciting, it’s also an undeniable gamble for the customer. Besides, you can't announce a shiny new product every time you want to see your social media engagement improve. Instead, try staying socially active and approachable with your target audience  and watch how it establishes brand awareness faster than any marketing push ever could.

Show your client base that your company is more than a faceless corporation. Don't just post about products and services. Post things that inspire you. It'll help you counter people's us and them mentality. When there’s suddenly a personality at the forefront of a brand, you become more relatable. This makes you more trustworthy as well

Plan Events and Promotions More Effectively

If plastering fliers around your town hasn’t been bringing the crowd it used to, it’s probably because everyone is already attending events they were invited to on Facebook. With 90% of adults under 30 using social media platforms and older demographics only slightly behind, larger sites like Facebook have made event planning drop-dead easy.

It’s time your business benefits from it.

With a free Facebook business profile, just about anyone can learn how to use social media marketing to host events and share them with your followers instantly. Create unique, engaging promotions with contests or share digital coupons. If you feel like giving your Facebook presence a push, you can use Facebook ads to put it in front of an even larger audience.

Ads are just one of the ways social media helps grow your customer base.

On the tweetier side of the aisle, spreading event awareness through Twitter chats and similar live social media interactions will engage your audience in a completely different way. You may not even have to host a physical event!

You could accomplish the same social storm by doing a Q and A segment on your brand, a panel-type discussion with widely-known influencers in your field, or whatever else you’d like. This is a great proxy for an in-person event, especially if you don’t have a physical business location.

Find Your Dream Client

Facebook, Twitter, LinkedIn and other platforms have excellent tools that help you zero-in on your market’s niche. While it’s great to put your message out in front of as many people as you can, it doesn’t count for much if they’re not interested in your message from the beginning. It’s a much safer, reliable method to target your efforts in terms of demographics and location. 

Grow Your Domain Traffic

When your social media presence is bolstered, the effects stretch far beyond. With a strong following on all your platforms, you’ll have the opportunity to redirect interested users to your own website. Learning everything you can about how to use social media marketing will help you grow your customer base and open the door for more sales or blog subscriptions, email opt-ins, and other vital parts to your online business’s success.

Automate Your Outreach in Advance

Creating, growing and maintaining a high profile in social media spheres sounds like a pain, right? With as much effort as it takes to garner brand awareness, it sounds like a full-time job in itself. Well, here’s the great thing:

It only takes as much time as you have.

If you’re a busy professional with only an hour or two to spare per week, essentially all major platforms include a post scheduling feature. That means you can prep your outreach days or even weeks before you need it, and it’ll deploy exactly when you want it to.

Social Media Helps Grow Your Customer Base

But it doesn't stop there. Marketing companies like Hootsuite, Salesforce, and Tweetdeck are finding new, creative ways of using the information users post on social media. If you’re running a little low on inspiration and have a few bucks of marketing funds to use, why not give one of these tools a try? You’ll gain valuable insights and make more informed decisions with less work.