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LinkedIn Ads: Your Secret Weapon for Marketing | Market Veep

Written by Jennelle McGrath | May 19, 2016

There’s no more popular B2B networking site than LinkedIn. When you market to prospects through LI, you’re opening your doors to a whole new stream of revenue. With organic lead generation, you’ll be able to attract contacts you’ve already made, or maybe a few friends of your connections through a well-placed share.

But, if you’re ready to take your generation to the next level through precise targeting, preferential content placement in prospects’ feeds, and a slew of other features, it’s time to invest in LinkedIn Ads Services your secret weapon for marketing. Here are a few of the great tools LI has up for grabs:

Sponsored InMail

Where the best email marketing campaigns may fall short, InMail thrives. LinkedIn’s Sponsored InMail service gives you the opportunity to write direct marketing messages to exactly who needs to see it. The best part is you’ll never have to worry about if your message flies under your prospect’s radar.

The content only gets sent when a contact is active and is tailor-fit to each recipient. You’ll enjoy higher sales and more client engagement with the next generation of direct sales copy.