LINKEDIN ADS
LinkedIn Ads can be a game-changer, especially for B2B businesses. We develop tailored audiences and advanced bidding strategies to reduce your cost-per-result while reaching those who are most likely to convert into viable leads.
65% of B2B companies have acquired a customer through LinkedIn paid ads.
Source: HubSpot
Our Linkedin Ads Management Services Include
Market Veep follows a structured approach to managing our clients’ LinkedIn Ads which includes daily, weekly, and monthly actions to ensure optimal performance and continuous improvement.
By consistently executing these daily, weekly, and monthly actions, Market Veep effectively optimizes our clients’ LinkedIn Ads, enhancing campaign performance and driving better results.
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Monitor Campaign Performance:
Review key metrics such as impressions, clicks, CTR (click-through rate), and conversions to identify any immediate issues or anomalies that may require adjustments. -
Adjust Bids and Budgets:
Make real-time adjustments to bids and budgets based on performance data, ensuring ads are positioned effectively to maximize visibility and engagement.
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Analyze Performance Trends:
Review performance trends over the past week, assessing metrics such as conversion rates, cost per lead (CPL), and overall ad spend to evaluate effectiveness. -
Review Audience Targeting:
Check audience targeting settings to ensure they align with current marketing objectives and adjust as necessary based on performance trends.
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Comprehensive Performance Review:
Conduct a detailed analysis of campaign performance over the past month, summarizing key metrics and insights for the client to highlight successes and areas for improvement.
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Optimize Ad Creatives:
Test and refine ad creatives, including images, headlines, and calls to action, based on performance data to improve engagement and conversion rates.
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Conduct A/B Testing:
Implement A/B tests for different ad variations to determine which elements perform best, making data-driven decisions for future campaigns.
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Review Targeting Settings:
Analyze the effectiveness of audience segments and make necessary adjustments to refine targeting for better results.
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Strategic Planning Sessions:
Develop a strategy for the upcoming month, setting goals based on previous performance, identifying new audience segments, and adjusting campaign objectives as needed.
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Budget Review and Adjustments:
Evaluate the overall budget allocation and performance, making adjustments to ensure optimal spending across various ad campaigns and targeting options.
YOUR NICHE B2B AUDIENCE IS ON LINKEDIN
LinkedIn includes a whopping half a billion professionals, including 10 million C-level executives and 63 million decision makers!
Targeting criteria on LinkedIn includes:
MEMBERS
- Job Function
- Job Seniority
- Job Title
- Member Skills
- Years of Experience
- Fields of Study
- Member Schools
- Degrees
- Member Groups
- Member Interests
COMPANIES
- Company Connections
- Company Industry
- Company Size
- Company Name
- Company Followers
- Company Growth Rate
- Company Category
MATCHED AUDIENCES
- Website retargeting
- Account lists
- Contact lists
- Data integration
- Lookalike audiences
WHAT DOES LINKEDIN HAVE TO OFFER?
LINKEDIN SPONSORED CONTENT
Image and video ads are the bread and butter of social media advertising mainly because they show up right in your audience’s newsfeed. That means your branded image and persona-specific messaging show up where your audience is already scrolling. These LinkedIn Ads are versatile enough to drive just about any goal you have, from website traffic to lead generation and beyond.
LINKEDIN MESSAGE ADS
LinkedIn Message Ads (formerly called “LinkedIn InMail”) allow you to send direct messages to the inboxes of a targeted list of LinkedIn users. These ads are a great supplement to traditional email marketing with LinkedIn boasting up to a 50% open rate for these ads.
LINKEDIN TEXT ADS
Craft strategic messages that are finely tuned to the needs of your niche audience with LinkedIn Text Ads. While admittedly less glamorous than Image Ads, these ads pack a powerful punch when it comes to generating results at a budget-friendly rate.
LINKEDIN DYNAMIC ADS
Marketing is becoming increasingly personalized in order to meet the demands of a more sophisticated consumer. LinkedIn Dynamic Ads automatically add personalization to your ads based on the viewer’s profile. These ads are often used to drive brand awareness and increase followers of your company page, but they can also be used for content downloads, meeting requests, and the like.
LINKEDIN CONVERSATION ADS
B2B and B2C companies alike are adopting conversational marketing strategies across their various channels. LinkedIn Conversation Ads are choose-your-own-adventure style direct message ads that guide your prospect through a conversation with multiple CTA opportunities. No matter where they are in their buyer’s journey, these ads offer them a way to build a meaningful and mutually rewarding relationship with your company.
DON’T JUST TAKE OUR WORD FOR IT - HUBSPOT
LOVES LINKEDIN ADS, TOO!
With LinkedIn Text Ads, we’ve been able to generate a clickthrough rate that is 60% higher than our average across other social networks – and at the same time, the quality of leads coming through LinkedIn is greater than through other social media channels. There’s no clutter on LinkedIn – members are there to do business.”
– Dan Slagen, Head of Paid Marketing,
HubSpot (Source)
ACCOUNT-BASED MARKETING (ABM) & RETARGETING LISTS
LinkedIn Lead Gen Forms take your ads to the next level by allowing your audience to complete a form using the information right on their profile. This is a great way to reduce friction and generate leads which can be integrated with your HubSpot CRM for easy reporting and lead tracking.
Lead Gen Forms can be used in image ads, video ads, message ads, and conversation ads. The forms can include a variety of default fields as well as custom fields to ensure you capture the information that is most important to your business.
Because these forms can be integrated with your HubSpot CRM, you can seamlessly enroll those leads into automated workflows, assign them to your sales team, and report on ad results to measure your LinkedIn Ads ROI.
GREAT MARKETING PARTNER
Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!
Cres F.
EXCEPTIONAL EXPERIENCE
Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!
Matthew W.
BEST PARTNER EVER!
As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.
Jean M.
SET UP FOR SUCCESS!
We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.
Bailey G.
5 STARS FOR MARKET VEEP!
We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!
Anneke C.
