Optimize Your Local
Building franchise awareness from the ground up
Market Veep offers locally focused franchise marketing services to franchises around the country. We can help you build your own local marketing engine that aligns with your national brand. Creating local marketing strategies for every franchise location can be difficult, especially in today’s digital environment.
79% of franchises need additional guidance on strategic online marketing.
91% of franchises need to update their web content more consistently.
76% of franchises are unsure of how many leads they generate online*
– Al and Maureen Ruthazer, The Little Gyms of Danver and Woburn, MA
Coupled with your national branding efforts, we’ll help you develop a marketing strategy that will bring in more local customers and compete with businesses in specific regions. Our full-service franchise marketing team will then put that plan into action. We take care of all the necessary marketing tasks, such as web development, local SEO, social media management, and digital advertising (PPC, Google AdWords).
Our goals are to build awareness of your brand from the ground up and to get more customers through your doors. We measure all of our efforts with metrics, offer one-on-one support, and provide you with access to our analytics. Individual franchisees can even track their return on investment and report it their franchisors easily.
Marketing that brings in local customers
To get more local customers, each franchise location needs its own marketing strategy. We’re here to help you overcome your franchise’s challenges.
Build Brand Awareness
We’ll share local news, local stories, and personal messages directly from your neighborhood franchise. We’ll help you build brand awareness by keeping your social media pages fresh with interesting content. With your website optimized for local searches, customers in your area can discover you more easily.
Drive in Local Traffic
To capture more local traffic, you need cost-effective ads that capture the terms your customers are actually searching for. Our Google AdWords specialists will find the keywords that’ll give you the best ROI and run your campaigns for you. We’ll design your website to convert visitors into interested customers, place you in high-traffic local directories like Yelp, and promote special messages on your social media platforms.
Fill up Your Events
Events are a powerful way to get more local traffic in your door, but events are only as good as the people who show up for them. We’ll use multiple channels to get more customers signed up for your events. You can even rely on us to design banners, fliers, brochures, and other assets to showcase at your events.
Events are a great way to establish a community presence and get more word-of-mouth traffic.
Maintain Customer Relationships
Email is still the best way to delight existing customers and creative brand evangelists. We’ll help create promotional emails, event invitations,
surveys, newsletter campaigns, and other messages and send them to your subscribers and contacts in regular intervals. We can even use email to reconnect you with customers who haven’t visited in a while.
How we can help:
- Franchise Websites
- Ecommerce Solutions
- Search Engine Optimization (SEO)
- Social Media Management
- Custom Image Posting
- Business Cards
- Event Promotion
- Email Automation
- Google AdWords
- Social Media Ads
- Competitor Research
- Product and Service Marketing Plans