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Hosting is only half the story

Webinars have the ability to generate and nurture leads in all stages of the marketing flywheel. Putting together a webinar and hosting it is only half the battle – you need a comprehensive webinar marketing strategy in order to actually get results from your webinar.

We’ll help make sure that your webinar is a success with attendee generation campaigns, presentation design, follow up workflows, and more.

Drive Registration

According to GoToWebinar, email drives 57% of webinar registrations. Depending on the health of your email lists, though, it will likely take a multi channel strategy to drive registration for your event. Our webinar marketing campaigns leverage all of your various marketing channels to generate attendees, including:

  • Email marketing
  • Automated workflows
  • Landing pages
  • Thank you pages
  • Pop up forms
  • Live chat and chat bots
  • Social media marketing
  • Blogs
  • CTA images
  • Paid ads
  • SMS messages

Make It Memorable

Your webinar is going to be hosted by a subject matter expert with valuable experience and insights to share. Enhance that message with beautifully branded marketing collateral including presentation decks, infographics, worksheets, custom images, and sales PDFs.

Nurture Attendees

After the webinar ends, the real marketing work begins! Now that you’ve got this list of webinar attendees just waiting to hear more from you, we’ll help you engage with those leads to make sure they don’t get forgotten or go cold.

Takeaways

Give your attendees something to remember you by. We’ll help you develop supplemental materials that offer value to your audience and give them actionable next steps that they can implement right away.

Automated Workflows

Connect with your attendees in the days and weeks after your webinar without having to manually reach out. We’ll craft messaging, design emails, and build out workflows that nurture your attendees towards the next conversion opportunity, such as booking a one-on-one meeting.

Remarketing Ads

We can use your attendee list to create remarketing ads on Google, Facebook, or LinkedIn. These targeted ads can be highly personalized in order to generate engagement and re-conversion within this already warm audience.

Request a free marketing assessment

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