By leveraging webinar marketing strategies, companies can effectively engage their audience, generate leads, and establish themselves as industry leaders while optimizing their marketing budget.
According to GoToWebinar, email drives 57% of webinar registrations. Depending on the health of your email lists, though, it will likely take a multi channel strategy to drive registration for your event. Our webinar marketing campaigns leverage all of your various marketing channels to generate attendees, including:
Your webinar is going to be hosted by a subject matter expert with valuable experience and insights to share. Enhance that message with beautifully branded marketing collateral including presentation decks, infographics, worksheets, custom images, and sales PDFs.
If you want to attract and retain qualified leads, you’ve got to start with useful content that captures their attention and carries them toward success (and toward your brand). A successful content strategy relies on diversity in your content offers. This is why our content marketing services explore the full range of content marketing, including:
After the webinar ends, the real marketing work begins! Now that you’ve got this list of webinar attendees just waiting to hear more from you, we’ll help you engage with those leads to make sure they don’t get forgotten or go cold.
Connect with your attendees in the days and weeks after your webinar without having to manually reach out. We’ll craft messaging, design emails, and build out workflows that nurture your attendees towards the next conversion opportunity, such as booking a one-on-one meeting.
Give your attendees something to remember you by. We’ll help you develop supplemental materials that offer value to your audience and give them actionable next steps that they can implement right away.
We can use your attendee list to create remarketing ads on Google, Facebook, or LinkedIn. These targeted ads can be highly personalized in order to generate engagement and re-conversion within this already warm audience.
HubSpot has native integrations with the following third party webinar services:
These integrations allow us to sync contact data, embed registration forms on landing pages, enroll registrants into workflows, segment contacts based on webinar engagement, and more.
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