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Inbound Sales Strategy

Human-to-Human Sales

Break free of “the way things have always been done.”

It’s not uncommon for clients to come to us with disorganized or disjointed sales processes. We don’t come in and clean house – we collaborate with your team side-by-side to develop processes that make your lives easier and generate, nurture, and close more leads.

75%

of companies say closing more deals is their top sales priority. Source: HubSpot, 2018

We will help you…

Develop a Sales Playbook

It can be difficult to achieve sales goals if it feels like no one is steering the ship. A sales playbook will define roles, tactics, and objectives to give you a roadmap for success.

Improve Pipeline Volume

Sales automation strategies can help generate more leads while also freeing up time in your sales reps’ days. Build out your pipelines to optimize the buyer’s journeys across your different personas, channels, or verticals.

Define Your Sales Goals

We use your own real data to identify key opportunities and realistic goals. Customized dashboards and reports help you monitor your progress and make adjustments along the way.

Track Rep Performance

Get clear insights into individual rep performance to improve accountability and identify training opportunities.

Align Sales & Marketing

Inspire collaboration between your sales and marketing teams to produce better content, generate more qualified leads, and strengthen your sales process.

Expand Beyond Referrals

Referrals and partnerships are a great testament to your ability to build and retain relationships, but it’s not always a sustainable or reliable source of new leads. We can help you reach new prospects, identify new channels, and grow your pipeline from a variety of sources.

Generate More Leads, Deals, & Revenue

Use cross-reporting to identify the personas, verticals, and channels with the shortest sales cycles, highest deal values, and biggest return on investment. Adjust processes and spend based on that data to generate more leads, deals, and revenue.

Equip your reps with the tools they need

We’ll help you take advantage of the full suite of HubSpot sales tools available based on your HubSpot package level. If you’re not sure which package is best for you, our strategists will help you determine which level will give you the results you’re looking for.

Here is a sneak peek of the top tools we recommend implementing:

  • Lead rotation
  • Meetings tools
  • Email tracking
  • Live chat and chat bots
  • Email templates
  • Lead notifications
  • Automated sequences
  • Deal pipeline automation
  • Task reminders
  • Sales playbooks

Build & fill your pipeline

Together, we can build a sales process that keeps qualified leads coming in and helps your sales team close more deals.

  • Define your ideal sales targets and build lists based on those personas
  • Identify the steps in your sales process and build out deal stages in HubSpot
  • Set up lead rotation and lead notifications so your reps caneasily track leads
  • Determine which tasks can be automated to save your reps valuable time
  • Create a detailed plan for following up with leads to\ standardize frequency and process
  • Emulate your best performing reps’ processes to clone your top salespeople
  • Develop compelling sales collateral to enhance your lead nurturing communications

80% of sales are made by
20% of salespeople.

Source: Zety, 2019

Success requires strategy.

The ultimate goal is to grow your business. Without a cohesive strategy, your company will not be able to reach its full potential. That’s why all of our sales strategy recommendations are based on real data and designed to be agile and scalable for long-term success.

By replicating the best practices and expertise of each individual rep across your whole sales team, your entire sales department can become a stronger, more efficient selling machine.

Market Veep will help you clone your best salespeople through a strategy founded on data, content, automation, and sales tools.

Scalable sales strategies for sustainable success

The three key components of a scalable sales strategy are content, process, and automation.

CONTENT

Develop branded sales content to attract, nurture, and close leads. Examples include blogs, eBooks, PDFs, landing pages, spec sheets, pricing guides, and FAQ sheets.

PROCESS

Standardize your sales process in order to create trackable and replicable sales journeys. Learn from your top selling reps and empower your entire sales team with the tools they need.

AUTOMATION

Eliminate the tedious tasks from your sales team’s day, like writing redundant emails and data entry. Utilize sales automation tools like sequences, workflows, templates, snippets, and scripts.

Sales & marketing alignment

Sales and marketing alignment is the secret ingredient that can transform your sales process from good to unstoppable. Our marketing services are tailored to your sales and marketing needs in order to maintain strong alignment between the two areas.

If you have an in-house marketing team, we can help you to:

  • Plan and execute sales and marketing alignment meetings
  • Identify key areas for improvement in your sales and marketing relationship
  • Develop a content strategy based on your sales team’s feedback and needs
  • Make recommendations to your marketing strategy to better service your sales needs

Request a free marketing assessment

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