Today’s Buyers Do Their Homework
Modern buyers are savvier than ever when it comes to doing their research and knowing their options. That’s why inbound sales is built on a foundation of content that comes from a place of help. Sales content allows you to be there during their initial search, provide answers to their most important questions, and clearly communicate the value your company provides to them.
of B2B sellers say their sales materials are outdated, difficult to customize, or irrelevant Source: Inc, 2017
Sales Content Nurtures & Informs
Sales content should provide value to your leads. It should not only answer their questions, but anticipate their needs.
We will work with your sales team to identify the most commonly asked questions or objections brought up during the sales process to inform content generation that speaks directly to your audience’s needs and concerns.
The average prospect engages with 11.4 pieces of content prior to making a purchase. Source: Forrester
Content = Closing
We’ll equip your sales team with beautifully branded sales materials to share throughout their sales conversations, such as:
- Pitch decks
- Price sheets
- Demo decks
- Spec sheets
- Webinar decks
- FAQ pages
- Sales scripts
- Email scripts
- Email templates
- Case studies
- Drip campaigns
- Landing pages
more growth occurs when a business aligns their marketing and sales department Source: Sirius Decisions, 2017
Sales Collateral Designed To…
Refresh Outdated Materials
Many businesses come to us with no sales collateral at all, while others have sales content with outdated content, messaging, or design. Let us repurpose that content into pieces of collateral that will help your sales team nurture leads and close deals.
Support the Full Funnel
Promote awareness with top-of-the-funnel white papers, blogs, and tip sheets. Use case studies, data sheets, and webinars to help leads in the evaluation stage of their buyer’s journey. Spark purchase intent with live demos, free trials, and consultations.
Speak to Buyer Pain Points
Work hand-in-hand with our designers, writers, and strategists to develop sales content that addresses actual buyer pain points that have been brought up in your sales conversations.
Showcase your testimonials, case studies, and customer reviews to establish credibility and build trust with your prospective buyers.
With your fully integrated HubSpot CRM, we are able to track email opens, PDF views, guide downloads, and other content engagement to draw a straight line between content and closed deals.
Does Content Really Close Deals?
Yes! Sales content can be used throughout the entire buyer’s journey to move leads through your pipeline and ultimately seal the deal. With your fully integrated HubSpot CRM, we are able to track email opens, PDF views, guide downloads, and other content engagement to draw a straight line between content and closed deals.
Top of the Funnel content helps prospects as they are researching their problems, this typically includes blogs, ebooks, white papers, checklists, tip sheets, and reports.
Middle of the Funnel materials nurture leads towards a sale and includes product webinars, how-to ebooks, case studies, samples, FAQs, and datasheets that detail the solutions they’re looking for.
Bottom-level-content is all about selling. Impress leads with material like free trials, live demos, consultations, estimates, data-driven infographics, and coupons.
Content Strategy for Sales Enablement
Our clients work hand-in-hand with our designers, writers, and strategists to develop sales content that converts. Whether you’re looking to rebrand and refresh your existing sales collateral or starting from scratch, we’ll recommend a sales enablement strategy that will provide value to both your sales team and prospects.