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LinkedIn Ads

Accelerate Your B2B
Marketing Strategy

LinkedIn Ads can be a game-changer, especially for B2B businesses. We develop tailored audiences and advanced bidding strategies to reduce your cost-per-result while reaching those who are most likely to convert into viable leads.

65%

of B2B companies have acquired a customer through LinkedIn paid ads. Source: HubSpot

Your Niche B2B Audience is on LinkedIn

LinkedIn includes a whopping half a billion professionals, including 10 million C-level executives and 63 million decision makers!

Targeting criteria on LinkedIn includes:

Members:

  • Job Function
  • Job Seniority
  • Job Title
  • Member Skills
  • Years of Experience
  • Fields of Study
  • Member Schools
  • Degrees
  • Member Groups
  • Member Interests

Companies:

  • Company Connections
  • Company Industry
  • Company Size
  • Company Name
  • Company Followers
  • Company Growth Rate
  • Company Category

Matched Audiences:

  • Website retargeting
  • Account lists
  • Contact lists
  • Data integration
  • Lookalike audiences

LinkedIn Sponsored Content

Image and video ads are the bread and butter of social media advertising mainly because they show up right in your audience’s newsfeed. That means your branded image and persona-specific messaging show up where your audience is already scrolling. These LinkedIn Ads are versatile enough to drive just about any goal you have, from website traffic to lead generation and beyond.

LinkedIn Message Ads

LinkedIn Message Ads (formerly called “LinkedIn InMail”) allow you to send direct messages to the inboxes of a targeted list of LinkedIn users. These ads are a great supplement to traditional email marketing with LinkedIn boasting up to a 50% open rate for these ads.

LinkedIn Text Ads

Craft strategic messages that are finely tuned to the needs of your niche audience with LinkedIn Text Ads. While admittedly less glamorous than Image Ads, these ads pack a powerful punch when it comes to generating results at a budget-friendly rate.

LinkedIn Dynamic Ads

Marketing is becoming increasingly personalized in order to meet the demands of a more sophisticated consumer. LinkedIn Dynamic Ads automatically add personalization to your ads based on the viewer’s profile. These ads are often used to drive brand awareness and increase followers of your company page, but they can also be used for content downloads, meeting requests, and the like.

LinkedIn Conversation Ads

B2B and B2C companies alike are adopting conversational marketing strategies across their various channels. LinkedIn Conversation Ads are choose-your-own-adventure style direct message ads that guide your prospect through a conversation with multiple CTA opportunities. No matter where they are in their buyer’s journey, these ads offer them a way to build a meaningful and mutually rewarding relationship with your company.

Don’t just take our word for it - HubSpot
loves LinkedIn Ads, too!

With LinkedIn Text Ads, we’ve been able to generate a clickthrough rate that is 60% higher than our average across other social networks – and at the same time, the quality of leads coming through LinkedIn is greater than through other social media channels. There’s no clutter on LinkedIn – members are there to do business.”

Dan Slagen, Head of Paid Marketing,
HubSpot (Source)

LinkedIn Lead Generation Forms

LinkedIn Lead Gen Forms take your ads to the next level by allowing your audience to complete a form using the information right on their profile. This is a great way to reduce friction and generate leads which can be integrated with your HubSpot CRM for easy reporting and lead tracking.

Lead Gen Forms can be used in image ads, video ads, message ads, and conversation ads. The forms can include a variety of default fields as well as custom fields to ensure you capture the information that is most important to your business.

Because these forms can be integrated with your HubSpot CRM, you can seamlessly enroll those leads into automated workflows, assign them to your sales team, and report on ad results to measure your LinkedIn Ads ROI.

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