In life, as we all know, most lessons aren’t ones that you ask for. There's a moment in every business that you need to get to, where you're able to draw the line in the sand and say what you’re not willing to stand for and how you don’t want to operate as a company.
I truly believe that, if you're willing to do the hard things when it comes to your values, if you’re ready to hire by them, fire by them and lose revenue by them, that’s what really defines your organization.
So today, we're going to share some of our stories and learnings of things that we've gone through, how we've learned how to say no and how it's influenced future decisions.