Finding Business Happy Podcast

Empowering Manufacturers to Fund Marketing | Market Veep

Written by Jennelle McGrath | Aug 26, 2024 3:38:02 PM

This week our guest is Micki Vandeloo, the President of Lakeview Consulting. She is a grant writer extraordinaire who has been in the business for over 10 years, and so far has helped manufacturers find and get grants of $150 million in total. 

Micki is here to spill some secrets to help companies get funding for their business, including their marketing and sales initiatives. We talk about why entrepreneurs should consider getting funding through grants, what types and sizes of grants and other funding are available, how the application process looks like, where to find grants for your business and much more. 


 

What is Covered:

  • The importance of project design in order to get funding
  • Why entrepreneurs often struggle with creating a strategic plan for their business
  • How a grant research and application process looks like on a state and federal level
  • The typical size of a state grant vs. federal grant 
  • Why it’s sometimes challenging to find information about available grants
  • The biggest benefits of grants and how they can be used
  • Which grants support marketing and sales 
  • The difference between local incentives, tax credits and grants
  • Which businesses are usually ineligible for grants and what other options are available to them 
  • Why businesses should consider applying for grants and where to start from