Fernando Angulo is the Senior Market Research Manager at Semrush and an absolute rock star in the SEO space and go-to-market strategy. Semrush is a tool for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights.
Today, Fernando is sharing his insights and knowledge of what he’s learned over these 13 years of working with Semrush. We are discussing the importance and power of content strategy, audience analysis and data analysis, the impact of AI on SEO and content generation, as well as the mindset and culture of entrepreneurship and what business happy means for our guest.
What is Covered:
- The basics of creating a content strategy and buyer persona
- The power of data analysis and insights into web traffic sources
- Why being a brand is a superpower both for leaders and competitors in any market
- SWOT vs. PEST analysis
- The nuances of SEO strategies for different countries and cultures
- Content strategies for top, middle and bottom of the funnel
- The impact of AI on SEO and success stories of leveraging AI tools
- Most common SEO mistakes
- Why you should regularly update and repurpose your content
- Why strong company culture is crucial in the growth stage
- Frustration KPI and knowing you customer journey
