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Finding Business Happy | Episode 12

AI, Call Tracking and Lead Generation

Our guest today is Mike Stocker, VP of Partnerships at CallRail. CallRail is the leading AI-powered call tracking and lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. 

CallRail is integrated with HubSpot and many other CRM platforms and tools, and it helps solve some common pain points in the lead generation process that we’re discussing in this episode.

We also talk about current shifts in the market when it comes to customer journeys and lead generation processes, how businesses can leverage call tracking and what first steps they can make in that direction.

callrail-logotype

 

What is Covered:

  • What call tracking is and how it works
  • What information and benefits businesses can have from call tracking
  • How AI can help with determining the sentiment of a sales call
  • CallRail and HubSpot integration
  • Overcoming problems with inaccurate attribution  
  • How to navigate omni-channel customer journeys
  • Common use cases for call tracking
  • How AI really changes the landscape of business
  • Team retention and AI automation
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“Remember in life, be kind, do good and give generously to others in all you do.”

JENNELLE MCGRATH
CEO, Market Veep

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BEYOND THE 9-5

How to Find Your Business Happy

We’ve worked with companies across a wide spectrum of industries, sizes, geographies and when we looked at the most successful companies they all had one thing in common. They focused on happiness. Happiness of their employees, happiness outside of work, happiness of clients and the list goes on. Our programs look at an organization in a much wider lens and help companies find less stress and more joy. Curious about how it works?

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ABOUT

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Jennelle is the CEO of Market Veep a marketing and sales growth agency as well as the host of the "Finding Business Happy" podcast. Market Veep is a HubSpot Diamond certified accredited partner, INC Best Workplaces winner, certified best places to work, SBA certified woman owned small business, an INC 5000 fastest growing company, Netty Award for Boutique Agency of the Year and Most Innovative Web Design and are an entrepreneur.com contributor.