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Facebook’s detailed audience targeting and broad reach makes it a great choice for most businesses to reach their ideal personas.

Whether you want to utilize the entire Facebook expansion network or focus on Instagram-only ads, we’ll make sure your ads convert.

Inbound-Trained Facebook Advertisers

Our social selling experts have completed courses provided by Facebook Blueprint and HubSpot, including the Social Media Marketing HubSpot Certification and The Essential Guide to Facebook Ads Blueprint Course.
We are well-versed in all types of Facebook ads, including:

  • Image
  • Video
  • Carousel
  • Instant Experience
  • Collection
  • Dynamic ads

B2B Facebook Ads

Facebook ads have a well established reputation in the B2C market, but did you know that B2B Facebook campaigns can be just as effective?

Even niche audiences can be reached with B2B Facebook ads using a combination of saved audiences, custom audiences, lookalike audiences, remarketing campaigns, and list imports.

Improve your social media presence, generate new leads, or nurture existing lists with Facebook campaign objectives like these:

  • Brand awareness
  • Reach
  • Traffic
  • Post engagement
  • Page engagement
  • Event responses
  • App installs
  • Video views
  • Messages
  • Conversions

Standard Pixel Events

  • Add Payment Info
  • Add to Cart
  • Add to Wishlist
  • Complete Registration
  • Contact
  • Customize Product
  • Donate
  • Find Location
  • Initiate checkout
  • Lead
  • Purchase
  • Schedule
  • Search
  • Start Trial
  • Submit Application
  • Subscribe
  • View Content

Custom Pixel Events

  • Outbound Link
  • Internal Link
  • File Download
  • Button Click
  • Image Click
  • Form Submission
  • Time On Page
  • Pages per session
  • Video Tracking

Facebook Marketing KPIs

We’ll continuously monitor and adjust your Facebook ads based on real-time data to make sure the most optimized ads are firing at all times. Plus, we provide in-depth reporting and analysis along with our recommendations to keep you in the loop on your return on ad spend (ROAS).

  • Impressions
  • Reach
  • Frequency
  • Unique link clicks
  • Link clicks
  • Click-through rate (CTR)
  • Ad relevance
  • Quality ranking
  • Engagement rate ranking
  • Page likes
  • Post shares
  • Post engagement
  • Event response
  • Standard Pixel events
  •  Custom Pixel events
  • Conversions
  • Conversion value
  • Cost per click (CPC)
  • Cost per impression (CPM)

No ad budget? No problem.

While a paid ads budget can certainly accelerate your results, there are definitely ways to
generate traffic, leads, and brand awareness through organic social sharing. Check out our
social media marketing services to learn more.

Request A Free Marketing Assessment

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