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EverFab LOGO

ORGANIC TRAFFIC INCREASED BY 3X TO THIS MANUFACTURER'S WEBSITE

A MANUFACTURING WEBSITE THAT'S ANYTHING BUT BORING

Everfab desktop

Many manufacturers are not harnessing the full potential of their website. When properly optimized, your website can be your best salesperson, attracting and converting high quality leads in your niche industry. 

The team at EverFab offers stand-out products, but recognized that their website didn’t stand out in the crowd.

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They partnered with the Market Veep team to redesign their website to turn it into a lead generation machine.
View the EverFab Website

DEFINING THEIR GOALS

Build a beautifully-designed website that conveyed their artisanal branding

Fully optimize the website to rank high in search engines, generating inbound traffic

Create clear conversion paths to generate inbound leads from website traffic

“WE HAVE BEEN SO THANKFUL TO THE MARKET VEEP TEAM IN HELPING WITH OUR GROWTH. THEY HAVE DONE A FANTASTIC JOB DETERMINING AND EXECUTING A STRATEGY TO HELP MARKET OUR COMPANY. THEY ARE CREATIVE, ORGANIZED, AND HAVE A GREAT SYSTEM TO DRIVE RESULTS."

DAN BRYAN, EVERFAB CEO

2X OVERALL TRAFFIC, 3X ORGANIC TRAFFIC

 

2019

2022

Key Result
Overall traffic 9,130 21,856 Overall website traffic more than doubled
Organic traffic 4,445 15,678 Organic traffic more than tripled

 

In 2019, the EverFab website was averaging around 700 sessions per month.

This more than doubled to an average of over 1,800 sessions per month in 2022. Organic traffic accounted for nearly half (48%) of all website traffic in 2019. This increased to nearly three-quarters (71%) of overall website traffic in 2022. 

The best part? It hasn’t plateaued yet! As you can see in the chart below, their organic traffic continues to grow upwards as a result of frequent blogging and going website optimization. 

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shower manufacturers
GENERATING

INBOUND LEADS

As website traffic scaled, so did inbound lead generation. In 2019, the website was not converting leads as well as they’d like. That grew to hundreds of leads per year converting across marketing channels including organic, social media, and direct traffic. 
Organic traffic was a major driver of inbound leads, accounting for 46% of website leads in 2020, 62% of website leads in 2021, and 71% of website leads in 2022. 


The key to these results is that the overall quality of the leads is high. Rather than generate hundreds of unqualified leads that would clog up the sales funnel, we have focused on delivering high-quality leads that have the potential to turn into real customers.

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"MARKET VEEP HAS DONE A GREAT JOB IN THE DESIGN AND PRESENTATION OF THE EVERFAB WAY OF DOING BUSINESS AND HOW IT BENEFITS OUR CUSTOMERS. YOU CAN SEE THROUGH OUR WEBSITE AND OTHER MARKETING MATERIALS THAT WE ARE A PEOPLE BUSINESS WHO VALUE OUR EMPLOYEES AND VALUE OUR CUSTOMERS. WE LOOK FORWARD TO FUTURE GROWTH WITH OUR PARTNERS AT MARKET VEEP!"

DAN BRYAN, EVERFAB CEO
Let’s Talk
AM I A CANDIDATE?
Everfab website

SIMPLIFIED NAVIGATION FOR A SEAMLESS USER EXPERIENCE
Because not every customer knows a product code off the top of their head, it was critical to craft a navigation that could allow visitors to find what they needed based on their own criteria. More specifically, it meant they had to be able to find products by shower type, compliance code, or measurements. This mega navigation allows website visitors to find exactly what they need for a simple-to-follow conversion path.

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Shower manufacturing
working on shower
shower manufacturing
A BIG THANK YOU TO THE

EVERFAB TEAM

EverFab was founded on the vision that they would never compromise on quality. Their world-class artisans handcraft shower units with quality and compliance front-of-mind. We have had a blast working with them to grow their marketing efforts as they continue to scale their company. Thank you to their team for allowing us to feature them in this spotlight! Special thanks to Phil, Dan, and Dillon on the EverFab team!