That’s where B2B platforms like ZoomInfo can be invaluable resources. ZoomInfo is a bit like a “who's who” of the business world. Not only can it point you in the direction of the right decision makers at a company, but it also comes packed with verified contact information and lead insights.
Now imagine being able to back all that data with sales-boosting tools in the HubSpot sales CRM. Throughout this article, we’ll explain how to link the two with a ZoomInfo HubSpot integration.
Whether you’re considering an upcoming HubSpot migration or integrating ZoomInfo into an established HubSpot account, there are plenty of benefits to using the two platforms in tandem. Here are some of the benefits you can expect with HubSpot and ZoomInfo integration.
There’s nothing worse than preparing the perfect sales pitch, only to discover that your prospect’s contact info is out of date. A HubSpot ZoomInfo integration can help cut out such frustrations once and for all. ZoomInfo will automatically update your HubSpot CRM with verified, up-to-date contact data.
HubSpot’s automatic lead-scoring features can help point you in the direction of the most promising prospects on your radar. But a HubSpot and ZoomInfo integration can take things a step further by revealing which companies are actively searching for the type of solutions you have to offer.