Whether your company's goals include establishing industry credibility and expertise, generating leads, or boosting sales, a well-designed website can help you get there.
Throughout this article, we'll be looking at the many benefits of stellar website design for manufacturers. We'll also introduce you to some of the key components of great manufacturer website design, complete with examples from real companies.
Website design for manufacturing companies is the foundation of a strong online presence. A well-designed website can serve as a testament to your company’s credibility, professionalism, and expertise.
But a quality manufacturing website design can help your company do a lot more than make a good first impression. It can also incorporate the tools and features you need to succeed in an increasingly global economy.
A recent Gartner survey revealed that over 80% of B2B customers prefer using eCommerce to place orders. With that in mind, it’s no surprise that B2B eCommerce manufacturing sales in the U.S. are already pulling in over $620 billion dollars worth of business. Now is the time to invest in key manufacturing trends that are only likely to continue growing.
But even if you aren't quite ready to make the eCommerce leap, your website can still help create better customer experiences for leads at every stage of the marketing funnel. Incorporating features like marketing automation for manufacturers can be a game-changer when it comes to boosting conversions and increasing efficiency.