While there are plenty of tools that can help you and your sales team get a leg up over your competition, few are as essential as sales technology tools. A technology tool is defined by IGI Global as being “An electronic, digital or physical tool that can expand the human ability for performing tasks or generating products.” These can include everything from word processors to CRMs to mobile apps and beyond.
When it comes to marketing and sales, the specific technology tools you use is ultimately less important than embracing the overall concept of sales technology tools. There is an ever growing list of tools and integrations that your team can make use of, but regardless of the tools you adopt, none of them will be of any help to you if your sales team doesn't believe in their value.
Motivating your sales team to buy into and utilize sales technology tools is an essential step in your company's success and continual growth. Here are a few of the ways you can achieve that: