Just like the market, HubSpot products and services change rapidly. The software adds functionality and changes features consistently to stay relevant and valuable to its customers.
Staying updated with HubSpot's product changes is important to organizations like yours. After all, you want to take advantage of every feature it offers so you can maximize your return on investment (ROI), reach as many high-quality leads as possible, close more sales, and retain your customers. That’s why we’re talking about the top HubSpot product updates for 2024.
Smart companies continually watch and measure the way their leads move through the sales journey. If you can use the customer journey analytics HubSpot to figure out ways to make them move faster and easier, you’re able to reap the benefits of your efforts sooner (and grow your business).
HubSpot update: The software’s new feature “Property Breakdown Filters” lets you select the event property you need broken down. You enter the number of top results you want to see, and HubSpot creates a branch for you. This will help you gain insights from the HubSpot customer journey analytics.
If you don’t know which property values to filter, this update will do the legwork for you.
HubSpot update: Anomaly monitoring on property updates proactively monitors properties by using HubSpot AI. Users can subscribe themselves and other users to receive notifications of anomaly issues.