10 Way Successful Cannabis Marketing Strategy
Even in states where cannabis has been legalized for both medical and recreational use, advertising...
Successful Marketing Strategies Commonalities
Before you’ve found success, marketing can feel a little like a slot machine. There’s trial and...
Cannabis Market Statistics Every Cannabusiness Should Track
Illinois became the 11th U.S. State to legalize the recreational consumption of cannabis in a law...
5 Dispensary Marketing Strategies That Actually Work!
To succeed in dispensary marketing, you’ve gotta roll with the punches.
Which Facebook Campaign Objectives Should I Use?
The advertising objective that you choose will have a significant influence on the elements that...
Facebook Bidding Strategies for Beginners
We all dream of a limitless marketing budget, but the reality is that securing those sought after...
The 15 Facebook KPIs You Should Be Tracking
There are 11 Facebook campaign objectives to choose from. But when you add in dozens of Facebook...
70 Facebook Terms & Definitions
Whether you’re choosing a campaign objective or determining the best Facebook KPIs, one of the most...
4 Things You Should Know About Marketing Your Cannabusiness
Legal cannabis (both medical and recreational) launched a booming industry, but one that’s also...
Identifying 6 of the Best Apps for Startups
Developing a startup marketing strategy can feel a bit like balancing a tall tower of fragile...
The 14 Secrets to an Engaging Live Chat Window Design
Live chat for business is the most up-and-coming channel for customer support, sales, marketing,...
Chatbot vs. Live Chat: Which One Should You Use?
With 79% of businesses saying that live chat has had a positive effect on sales, revenue, and...
How Can You Improve Your Lead Follow-Up Process?
Someone has just downloaded one of your content offers by filling out a contact form on your...
Why the Marketing Flywheel is Taking Over the Sales Pipeline
Gartner predicted in 2011 that customers would manage 85% of their relationship with an enterprise...
Lead Nurturing Strategy: Boost Sales & Advocacy
It’s a simple (but oft-repeated) tidbit of business wisdom: half of your qualified leads are not...
Buyer Personas Matter: 5 Tips for Knowing Your Audience
There are few things more fundamental to your company’s success than its buyer personas. These...
Content That Explores All Marketing Funnel Stages
There’s a bit of a paradox at work in the content marketing funnel. On the one hand, many companies...
3 Common Inbound Marketing Challenges and Solutions
Inbound marketing is the dominant force in the industry for a reason: it works. Instead of relying...
Digital Ad Spend and Lead Generation Relationship
Lead generation is the lifeblood of your business. While there are plenty of unpaid channels to...