How Live Chat Tools Capture and Convert Leads

Want some examples? Here’s what some other companies are doing:

1. SnapEngage

SnapEngage is one of the live chat tools that have become immensely popular with businesses. It's no shock that a company that sells live chat software has innovative ways of using it. For instance, when a customer hits a 404 page, they’re instantly directed to live chat support. Their live chat support even connects with site visitors on the homepage if a user goes a certain amount of time with no action.

2. Earth Class Mail

Earth Class Mail is a "virtual mailroom" provider that receives mail, scans the covers, optionally scans the contents, and puts it on a web service for users to browse. When a customer has an issue, Earth Class Mail not only helps them via live chat, they also convert them into a lead. They do this by providing a call-to-action in the live chat when the feature is in offline mode, giving the customer a chance to leave a message.

3. Chegg

Chegg is an online book renting service used by college students. Their customer support chat fits their persona perfectly. When faced with an issue (usually when a student forgets to return his/her book) a user can simply tweet @chegghelp. A customer support representative instantly makes contact with them and connects via Twitter’s private messenger to address the problem. Twitter, being popular with this age group, provides easily accessible support for Chegg customers.

4. Hubspot

HubSpot is a software developer that provides an inbound marketing and sales CRM and direct support to their clients. Not only do they provide clients with the ability to use live chat in sites of their own, but they have a good live chat setup themselves. Their live chat tools provide users with a link that automatically books a meeting with a representative, allowing them to connect efficiently with clients.

When a lead has already engaged with the HubSpot sales team, their software can route messages to the sales representative the visitor has already been assigned to. This is called their “team” feature. You can also customize each sales representative’s chat thread with colors and sounds to be unique.

How Could You Use Live Chat Tools?

Most big businesses use live chat tools regularly. However, there are more innovative ways to use this feature that go outside of standard instances of customer support. Your company can use it to convert leads, connect with clients and partners, and appeal to customers on an international level. All you have to do is implement it on your website.