• All Services

    As a HubSpot Partner Agency, Market Veep is committed to helping our clients reach the right people at the right time through a wide range of digital marketing channels.

  • Onboarding

    Get a faster time-to-start with pro onboarding solutions from HubSpot Certified Trainers

  • Integrations

    From Salesforce to Zoho, expertly integrate your sales and marketing systems

  • Migrations

    Move off of Pardot, Pipedrive, and other systems into your shiny new HubSpot portal

  • Blog

    A collection of marketing, sales, and HubSpot knowledge - with a look inside of the culture here at Market Veep.

  • Ebooks

    Regardless of the industry that you’re in, we’ve got an ebook full of fresh and actionable marketing insights to help catapult your brand to continued success.

  • Events

    Join us for our upcoming events and webinars or download recordings of previous events, webinars, podcasts, and more.

  • Case Studies

    Browse our case studies to see the real results we've achieved for real clients, just like you.

  • Tools

Every Law Firm Needs a Legal Content Writer

Shape
Every Law Firm Needs a Legal Content Writer When you purchase through links on our site, we may earn an affiliate commission.

By Jennelle McGrath

3 min read

Content is one of the most important tools for generating leads online. Every law firm needs a legal content writer to create blogs, eBooks, and informative copy.

Individuals in need of legal assistance look for lawyers online. According to a survey of consumers by Thomson Reuters, 38% of respondents claimed that they would first use the internet to find a lawyer before switching to other channels. That’s compared to 29% who would ask a friend and just 4% who would rely on the yellow pages. The internet is now the most popular way to find a lawyer, and producing digital content is the easiest and most affordable way to get found. That’s why every law firm needs a legal content writer.

Digital marketing content usually takes the form of web page copy, blog posts, and content offers. Legal content experts write with two targets in mind: search engines and the person reading the content.

Ranking In Search Results

When you enlist the help of a legal content writer, they should know how to make their content speak to search engines. Without search engine optimization (SEO), the likelihood of someone reading your content is much lower. A legal content writer creates every piece of content with a focus keyword or keywords.

They determine keywords based on your target audience, keyword measurement tools, your practice areas, and educated guesswork. They represent the queries that your clients are likely to type into search engines. To get results, keywords need to be used naturally in body text, alt texts, meta descriptions, and other locations.

Some keywords are harder to rank for than others. An experienced legal content writer uses special software to research keyword ranking opportunities.

For example, if you are a personal injury lawyer, you may have trouble ranking for a keyword like “personal injury lawyer.”

With this keyword, you’re competing against every other personal injury lawyer online. You’re also competing against any other pages that cover the topic, such as news publications.

If you happen to be looking for clients in New York, you may have better luck ranking for “personal injury lawyer in New York.” Marketing professionals can help you determine your best keyword options. They have access to software that helps them identify relevant keywords and optimize written content.

Once your legal content writer has created a large body of content, you’ll start to see high rankings for search queries. Optimize each web page and blog post for a specific keyword to expand your reach to multiple queries. SEO isn’t an exact science because the internet is dynamic. With an ongoing content effort, you’ll ensure that you’re always achieving plenty of rankings.

Shape
Every Law Firm Needs a Legal Content Writer Featured Image Bottom Icon
When you purchase through links on our site, we may earn an affiliate commission.

Encouraging Clients to Contact

Of course, keywords and SEO aren’t everything. The ultimate goal of every content effort is to encourage website visitors to contact you. To reach this goal, you have to build trust, project your expertise, and provide quick incentives for contacting you.

To built trust, a legal content writer creates content that is actually useful to readers. They may do this by answering frequently asked legal questions, providing insight into local laws, addressing news topics, and other means. The best legal writers have experience conducting research and synthesizing their findings into trustworthy legal copy. When readers find your content useful, they are more likely to reach out for a consultation.

Marketing professionals know how to combine SEO strategy and meaningful writing into powerful marketing content. They also benefit from your expert input. When you outsource your law firm’s content effort, you don’t have to take time to write content. But you do get to approve and provide feedback to any legal content before it gets posted online.

Where Do You Find a Legal Content Writer?

There are plenty of legal marketing firms that claim to do SEO. Some will even provide you with content. But too often, they write content entirely for search engines. Copy filled with awkward keyword repetitions and meaningless messaging won't build trust and convert leads. Many of these firms specialize in fast website production, which means they won’t take the necessary time to develop web copy that gets results.

Marketing agencies serve businesses in a number of different industries. Each project they undertake is unique, which means the web development, content writing, and search engine optimization services they do is different for each client. When you enlist the help of a legal content writer at a marketing agency, you aren’t just another lawyer on their task list. You have special needs that require specialized skills.

Agency writers are multi-faceted digital marketing professionals. They’ll work with you directly to determine your messaging, your SEO strategy, and your monthly content goals. If you need to update your website, an agency web developer can give you the personal touch. An agency can even help you with design work, social media management, digital ads, and more.

Get The Latest From
Market Veep

RELATED ARTICLES

Embracing Digital Marketing Strategies in Industrial Markets

Embracing Digital Marketing Strategies in Industrial Markets

After all, traditional marketing that focuses on in-person sales visits and printed marketing...

Event Marketing Examples for Every Funnel Stage

Event Marketing Examples for Every Funnel Stage

But exactly what is event marketing, and how can you incorporate it into your overall marketing...

Exploring the Latest Manufacturing Marketing Trends

Exploring the Latest Manufacturing Marketing Trends

Manufacturing marketing trends are no exception, as many top companies now rely on digital...

rapidgrowth

Get Growing! 

Download our eBook and get advice from 8 CEOs of  Inc. 5000 companies in their own words.

Download Now
team-member

GREAT MARKETING PARTNER

Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!
team-member

Cres F.

team-member

EXCEPTIONAL EXPERIENCE

Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!
team-member

Matthew W.

team-member

BEST PARTNER EVER!

As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.
team-member

Jean M.

team-member

SET UP FOR SUCCESS!

We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.
team-member

Bailey G.

team-member

5 STARS FOR MARKET VEEP!

We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!
team-member

Anneke C.

ARE WE A FIT?