HubSpot CRM vs Salesforce CRM: Which Is Best?

Salesforce was founded back in 1999 and in many ways, was an early pioneer of the modern CRM. But in 2005, HubSpot founder Brian Halligan was the first to coin the term “inbound marketing” to describe a type of marketing that overcame the public's frustration with overly enthusiastic salespeople.

Some of the most notable offerings of HubSpot CRM vs Salesforce is that it was designed to offer a more affordable, user-friendly marketing experience for businesses of all sizes. While Salesforce offers slightly more advanced analytics and customization options, it also comes with a much steeper learning curve that can be frustrating for beginners or non-professionals.

HubSpot vs. Salesforce Pricing and Features

Both HubSpot CRM and Salesforce CRM pricing models have four different subscription tiers that users can choose from. The Salesforce pricing model hinges on the number of users you want to allow access and runs from $25/ user to $300/ user per month.

The HubSpot pricing model offers an unlimited number of “free seat” users for each plan, with prices ranging from free to $5,000/month. Choosing the right HubSpot CRM pricing plan for you will depend on factors like what type of features you want to access.

In addition to varying levels of access to HubSpot sales, marketing, service, operations, and CMS hubs, each HubSpot CRM pricing tier also offers built-in integrations to certain apps. Examples include WhatsApp, Facebook Messenger, and thousands of popular business app integrations.

The tiers offered by the Salesforce CRM software platform are less about varying levels of access and more about access to additional services at each tier. Additionally, it’s important to note that Salesforce CRM pricing is designed to give users the option to tack on a variety of add-on integrations.

On one hand, this can be convenient for customization’s sake. On the other hand, it’s where many customers end up racking up hefty charges.

Salesforce Data Migration Options

In general, if you own a small to medium-sized business, then HubSpot is almost certainly going to offer the best marketing experience for you. Even large businesses often find that the HubSpot CRM has more than enough features to cover their needs.

Salesforce tends to be popular among large businesses or organizations that need expert-level lead management and opportunity analysis features. While Salesforce tends to have the edge when it comes to things like sales reporting and forecasting, HubSpot leads that pack when it comes to marketing.

If you’re still on the fence about which is right for you, then a scroll through each platform’s CRM subscription features should answer your questions quickly. See how many features of each platform sound relevant to your company or even how many you understand the purpose of!

If you discover that you’re overpaying for features you never use through Salesforce or any other CRM, you always have the option to migrate to HubSpot. Enlisting the help of a HubSpot partner agency can go a long way toward a quick and painless transition.

A HubSpot solutions partner can also help ensure you get the most out of your platform. HubSpot partner agencies are all carefully vetted and trained to help you maximize your RIO, customize your analysis dashboards, and answer any questions you may have.

HubSpot and Salesforce Integration

What if you want to take advantage of the marketing features and user-friendly setup of the HubSpot CRM without opting for a full-scale Salesforce migration? The two platforms recently made the smart move of offering users the chance to combine their powers via Salesforce and HubSpot Integration.

HubSpot Salesforce Integration now gives users the option to quickly and securely integrate HubSpot and Salesforce databases with no technical setup required. HubSpot even has a dedicated support team whose sole job is to help maintain and improve your integration experience.

You can now sync both CRMs within minutes to create an open flow of valuable information and insights between your sales and marketing teams. Integrating HubSpot and Salesforce can be a powerful choice for companies who are looking to increase marketing ROIs using targeted campaigns.

• Equip your marketing team with the tools they need to get the best value out of Salesforce leads
• Automatically sync changes made in one system to both databases
• Choose which records to sync to Salesforce and how often
• Exchange lead scores for highly targeted marketing and email automation
• Track lead behavior in more detail and share data across platforms
• Send Salesforce revenue data directly to HubSpot
• Sync contact or account details across platforms

While some businesses may discover that there’s no need to spring for both platforms, those who are already enjoying Salesforce lead data may find that integrating HubSpot makes for a powerful combo. The good news is that if your team has already mastered Salesforce, they’ll have no problems at all picking up HubSpot and using it to take your marketing to the next level.