If not, then it’s time to hunker down for a great deal of market research.
While creating target personas and segmenting your audience takes some effort, it’s also going to significantly increase the odds of your event’s success. Trying to plan a marketing event without key audience insights is a lot like trying to plan an amazing party with no idea who will be invited.
The best event marketing strategies (and parties for that matter) are designed with the tastes, needs, and characteristics of attendees in mind. What type of events and formats are likely to interest your audience the most?
Are you targeting decision makers who are more likely to be interested in an industry conference presentation? Or do you want to catch the attention of younger startup companies who might prefer a pop-up event or interactive experience? The better you understand your audience and their unique pain points, the easier planning the right approach will be.