Cultivating a Great Team In Your Business

“People are the most important part of any business.”

Jennelle has been running her own business since she was 18. At one point she decided she just didn’t want to have employees anymore. She would simply be a consultant. But that simply wasn’t feasible with the success and growth she was experiencing. Pondering on the idea, it was determined that having “a really positive culture and focus on really strong core values” would overcome the employee challenge.

Marketing Made Human isn’t just a one-time value proposition here at Market Veep. Jennelle makes sure of that! We daily recognize that we are all human beings first and marketers second. The human being on the other side of that call or that video screen matters! They have real feelings and real needs. And that shows in how we treat our clients and each other. Jennelle’s number one core value for her company and the team: “Be Human”. This translates to making sure all feel supported and understood.

“Anything that somebody experiences that they wouldn’t necessarily have expected.”

A moment of delight is discussed often here at Market Veep. Jennelle boils it down to anything that somebody experiences that they wouldn’t necessarily have expected. Our ultimate goal is to help businesses grow and indirectly make the owner have less stress. Jennelle utilizes many methods to create that delight for both our clients and our employees. Here are a few random ideas that have been used in the past:

• Response time metrics 
• Sending out Starbucks gift cards
• First Fridays off
• Mailing out toilet paper during the pandemic
• Listening and goal setting with the client, not for the client

Jennelle knows that as a small business, we must think creatively about how to build a delightful experience for customers and coworkers alike.

“Ask a bunch of really silly questions during the interview process.”

So how does Jennelle find the teammates that will fit these core values? Ask great (and often silly) questions to capture what somebody is like outside of the interview. Interviewing for values can be quite a challenge. Both the interviewer and the potential employee can easily respond with what they want to hear. So a great question can help reveal our true selves.