Instagram’s newest feature, IGTV or Instagram TV, launched June 20, 2018. Since its launch in June, it has become increasingly popular with social media influencers, users, and marketers. Instagram TV presents new opportunities for influencers and marketers to create a new type of content for their followers.
In short, IGTV allows you to create more long-term videos that you can post to the complementary IGTV app. The IGTV app can be accessed by an icon that is located on the top right corner of your Instagram feed.
Any chance to create a new form of content might be worth looking into and adding to your content marketing strategy. Instagram is one of the most popular social media platforms, which makes IGTV that much more appealing to content marketers.
Let’s look more specifically at what IGTV is and what it offers.