CRM for the Manufacturing Industry: Boost Efficiency and Profits

Scalability and Adaptability

A small business tends to have very different needs than a well-established enterprise. That’s why it’s important to choose a manufacturing CRM that’s designed to grow along with your company.

One of the major perks of HubSpot is that it allows you to start with a free account, with no need to even enter your credit card. Should you decide that you want to remove some of the free account limitations, you can also take a paid subscription for a free 14-day test drive.

Every HubSpot account tier offers plenty of customization options to help each business prioritize its own needs. You can reconfigure your settings at any time to adapt to changes in anything from your customer base to product lines.

Data Security and Compliance

No matter which manufacturing CRM you choose, make sure it doesn’t play around when it comes to data security. A solid CRM should offer a top-of-the-line security program designed to safeguard sensitive business and customer information.

Not only does HubSpot fit the bill, but it also has access controls that allow you to easily restrict anything from web pages to team permissions. Whether you want to set certain reports to private or require a password for users to access certain web pages, the HubSpot CRM makes it easy to keep your data secure.

Cost-Effectiveness

Now for the million-dollar question – does investing in a manufacturing CRM make sense for your company financially? The truth is, it depends. While some small businesses may enjoy all the solutions they need with HubSpot’s free CRM, others may want to upgrade to a paid subscription.

Much like a gym membership, the value you get out of a paid CMS will largely depend on how much you use it. That said, a well-utilized CRM can offer an impressive ROI and long-term savings.

Here are some practical tips for choosing a revenue-generating CRM for manufacturing:

• Go with a cloud-based CRM to cut the need for servers or other infrastructure
• Only opt for the features or add-ons that you know you'll use
• Choose a CRM that offers all the integrations your team needs

Future Trends and Innovations

While the free version of HubSpot includes tools like Predictive Lead Scoring Software, Sales and Service Hub subscribers may soon have access to an innovative new forecasting tool. Currently in its beta stage, HubSpot’s new AI Projections tool uses artificial intelligence to predict future sales trends.

By factoring in historical data, it can provide a demand forecast your entire team can use for planning. Though it’s only available to select accounts at the moment, we’re excited to see what the future has in store for the potentially game-changing resource.

Conclusion

As you can see, the right CRM for manufacturers can offer plenty of business-boosting benefits. If you’re considering adding a CRM to your operations, then head over to HubSpot and take some of their many free tools for a test drive.