Managing social media is becoming more and more difficult. When you’re posting to Facebook, Instagram, Snapchat, LinkedIn, Twitter, and Pinterest it’s hard to keep track of all your social media content. As you can imagine, then, being a social media manager requires a lot of organizational skills.
Not every company is on every social media site out there, but it’s extremely likely that your company’s social media manager is managing more than one social media account.
Social media managers consistently create content across multiple social media accounts, stay up-to-date on trends, keep up with social media requests from different departments, and respond to any messages, mentions, or comments that come through. That’s a lot of work to keep track of on a day-to-day basis.
The key to social media management is staying organized. If you can’t stay organized, then you won't be able to stay on-top of the content, tasks, trends, goals, and messages you're responsible for. Here are some social media management tips to help you keep up with your social media duties.
In the age of social media, it is absolutely crucial that your company develops a strong social media strategy. Your social media manager and team should outline specific goals and objectives for your company on social media. Then, develop a plan outlining the steps you’ll have to take to achieve your goals and objectives.
Not only will creating a social media strategy help keep your team organized, it will also increase overall productivity. You’ll want to create individual plans for executing your goals, but having a strong overall social media strategy will keep your team on track.