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2. Links From Lawyer Directories
Lawyer directories like Avvo, Nolo, and others can help you get noticed by potential clients and provide valuable links to your website. Before adding your firm to a directory, determine whether or not the site is reputable and has a decent level of PR. Do some research and find out which directories your competitors use and post a profile on each of them with a link to your website.
When a link to your lawyer website appears on any other reputable site, it adds to your credibility and to the level of trust of your potential clients. There are additional benefits; referrals from reputable websites will increase your presence in search engines and drive even more traffic to your website.
3. Social Media Backlinking
When attempting to build trust in through blogging and posts to social media, consistency is paramount. Marketers who prioritize blogging are 13 times more likely to achieve a positive ROI for their efforts than those who don’t.
Maintaining a blog either onsite or offsite is a good idea. However, don’t forget to post to social media platforms consistently as well. Include links to your lawyer website to increase traffic. Again, referrals from reputable social networking sites can be a great service to your website’s health while also building trust in your law firm.
4. Reviews and Testimonials
According to HubSpot research, client reviews and testimonials are the 4th most important trust factor for your lawyer website. Reviews and testimonials can't be purchased or manufactured. You have no direct control over reviews that appear on third-party websites, but you can respond to them. If you get a lot of favorable reviews, claim your business on these third-party sites. You'll get another inbound link to your own website.
If you need testimonials, just ask your clients. Be clear that their words will appear on your website. If your testimonial is a direct quote, label it as such. This can only add to its credibility. Include the name of the individual who made the testimonial if you can. Otherwise, include a first name and last initial to lend the statement authenticity.
5. Offer Free Consultations
If you have the time, consider free testimonials. The very presence of a free consultation form on your lawyer website will build trust with visitors. However, if your visitors fill out that form and request a consultation, you must ready to deliver.
This option depends on the size of your practice and your available time. There are some ways to protect yourself against missed and unfruitful meetings. Calling them something other than “consultations” might help you attract more serious clients, for example. You can also use live chat or an answering service to triage your queries.
Build Trust with Your Lawyer Website
In many cases, your website is the face of your law practice. Make sure your face looks trustworthy by following these five methods for building trust in your website.
One last thing to consider: Optimize your website for mobile viewing. There has been a 400% increase in mobile internet users over in just under a 10-year period; more and more people are searching and shopping on a mobile device.
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