Social media has changed the way we do business. There are numerous benefits to maintaining a social media presence, not the least of which is the chance to generate leads and obtain new customers organically.
Facebook, Twitter, LinkedIn, Google+, and the many other social media platforms available today have revolutionized the way consumers buy and research products. Chances are you’re already intimately familiar with how to create and maintain a personal social profile.
However, what about your business’s presence online? Why does social media matter to a business? Well, for starters, it allows you to widen your customer funnel and market to millions of people in your target audience. With some top-notch marketing ninjas at your side, you'll be able to increase your visibility and social influence, elevating your business miles above the competition.
With an active social media presence for your business, customer acquisition and retention becomes almost automatic. Your customers crave interaction that feels personal and direct, so you just can’t deliver the same feeling through traditional sales writing or landing pages.
The beauty of social media marketing is that your message will reach an audience who’s already primed to listen and ready to be converted.
Aside from connections, social media also matters for customer support. Twitter profiles managed by large firms often have dedicated support profiles tailored specifically to solve concerns in no-time flat. Saving time for their customers means saving time for their support team; that means they’re saving money.
Who wouldn’t love that? Your support teams and your customers deserve it.
Typically, it can take a business months to establish their brand, but social media matters more to your brand now than it ever did.