Business storytelling is an essential part of a content marketing strategy. Stories create a human connection between your brand, prospects, and customers. You want your brand’s story to resonate with the people reaching out to you for help and answers. It’s important that your story is genuine and appealing to your targeted audience.
Your brand’s story should represent what your mission and values are as a company. Refrain from giving a history lesson about your brand. Your prospects and customers want to know why your company is doing what it’s doing. You want to answer that question in the form of a story that engages your audience.
Your story is the center of your brand. Everything you do should represent and support your story. It’s the uniting theme of your entire business. When you feel like your business could be in trouble and you’re at a loss of what to do, then go back to your story.