Creating a great brand doesn't have to be complicated, but time and effort are needed to push the boundaries of your industry and stand out, not only from a product or service standpoint, but also from a visual perspective.
When it comes to brands, there are three different terms that tend to get tossed around as one and the same. The differences between a brand, brand identity, and branding can seem small, but understanding these differences will make a big impact in establishing your company.
Brand: How people and consumers perceive your business.
Brand Identity: Tangible elements that aim to be recognizable, differentiated, and accessible. All these items come together to form a brand image.
Branding: A process used to build awareness, attract new customers, and extend customer loyalty.