Inbound marketing doesn’t happen overnight. It could take six to nine months to start generating a steady flow of leads with your inbound marketing strategy. This is only a vague estimate, and your own results may differ.
In reality, the time it takes to produce new inbound marketing leads can vary wildly between businesses and depends on many factors—both inside and outside the company. Some businesses will see an impact much more quickly (perhaps in three to four months) while others could need most of the first year to gain digital traction.
This doesn’t mean inbound marketing is better or worse for either company. Rather, it’s a reflection of the unique challenges they face.