So, you’re checking out pricing for marketing services. Why do agencies have such varying pricing tags?
There's no central authority on marketing pricing. Agencies develop their own marketing pricing models based on internal and external factors.
For example, most agencies will look at the range of prices in the market, decide how they fit in, and price their services based on their goals. They may be cheaper and more competitive, on par with other agencies, or at a premium if they think they offer more value than others.
Packages range anywhere from a few hundred dollars or, if you’re Coca-Cola, in the millions.
Agencies know who their direct competitors are. They won’t try to compete with marketing giants for the business of clients that, frankly, they just can’t handle. In most cases, the more you pay, the better the results you’ll get. But if you’re on a budget, even a small package can make a huge difference. It may take more time for you to see strong results, however.