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Inbound Marketing Budget Breakdown Look Like? | Market Veep

Written by Jennelle McGrath | August 21, 2019

To succeed in your market, you not only have to develop a game plan to direct your marketing efforts; you’ll also need a marketing budget breakdown.

Your company’s marketing strategy and budget should be two sides of the same coin. They’re distinct from one another but intrinsically connected to the efforts of each other. Your strategy gives your brand the direction it needs to reach the right people at the right time. And your budget helps you reach those people in the most effective and sustainable ways.

Outlining an inbound marketing budget breakdown is a multi-step process, though. To do it right, you’re going to need to perform an analysis of your business’ expenses and profits. Then, you can use that data to determine what percentage of your overall budget can be committed to your inbound marketing efforts.