Marketing is a sensory experience.
Successful marketers are aware of the cognitive and emotional responses evoked by their designs, text, and imagery. The very best marketers strive to influence those responses using a mix of data and intuition.
Color theory is one such influential force.
Thoughtful use of colors can evoke reactions within your audience, guiding them toward a particular conclusion or action.
With all of the competing distractions your audience may encounter, using color theory can help you guide their attention towards a conversion opportunity.