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Using Color Theory to Increase Conversions | Market Veep

Written by Sam Meza | September 18, 2018

Marketing is a sensory experience.

Successful marketers are aware of the cognitive and emotional responses evoked by their designs, text, and imagery. The very best marketers strive to influence those responses using a mix of data and intuition.

Color theory is one such influential force.

Thoughtful use of colors can evoke reactions within your audience, guiding them toward a particular conclusion or action.

With all of the competing distractions your audience may encounter, using color theory can help you guide their attention towards a conversion opportunity.