Customers are more willing to trust other customers than they are sellers or companies, so if you can tap into your existing customer base and use their content in your marketing, do it. Here are just a few of the reasons that user-generated content can help revitalize your company’s content creation process.
Marketing your brand can often feel like an uphill battle. You need to prove to your target audience that you’re a trustworthy expert in your field. However, consumers are often wary of advertisements that come from the company itself because they won’t easily believe that you really do have their best interests in mind. One of the most effective ways of combating this natural inclination towards doubt is to take advantage of customer testimonials in the form of a user-generated content marketing strategy.
If you’re unfamiliar with the concept of user-generated content (UGC), then take a look at HubSpot’s simple definition: “User-generated content, or UGC, consists of any form of content that's created by users and consumers about a brand or product.”
User-generated content is contributed by unpaid users and can take the form of any of the following and more: