Blogging is a foundational element for content marketing — and for good reason.
Research shows that companies that publish 16+ blogs per month receive 3.5 times more traffic and 4.5 times more leads than those that only publish 0-4 blogs per month!
On the sales side, every company wants to close more deals but 30% of salespeople say that closing deals is getting harder. If blogs are so effective at lead generation, why not use them to help solve this problem, too?
Here are five reasons your company should be using blogs to improve sales performance.