The Market Veep Blog - Marketing Made Human

The Relationship Between Ad Spend and Leads | Market Veep

Written by Bill Viau | November 15, 2019

Lead generation is the lifeblood of your business. While there are plenty of unpaid channels to reach an audience — word of mouth, search traffic, email marketing, and a social media presence — a lead generation strategy should include some dedicated ad spend in the lead gen mix.

But in the world of free organic search, how do you know if those promotional dollars are worth it?