There are 11 Facebook campaign objectives to choose from. But when you add in dozens of Facebook KPIs (and other factors to consider as well), it can be hard to identify which metrics to focus on. Thankfully, you don’t have to figure this out on your own!
We’ve compiled our top three Facebook KPIs to track for each of the five most-used Facebook campaign objectives.
Psst… you may notice that there are no-cost KPIs included in this list. For more information on bidding strategies, check out this article.