Social media doesn’t exist in a vacuum. All of your tweets, hashtags,Instagram photos, and Snapchat Stories exist in a world where just about anyone can, and often will, see and interact with them. This is important for individual users to understand, of course, but it’s perhaps even more important for brands on social media to understand, as each piece of content they release could have a direct effect on their company’s success.
There are far too many examples of a brand posting an ill-timed tweet or joke and paying the price for it. If you need an example, just look at this list from HubSpot that outlines 7 of the most notable social media fails they witnessed in 2017. In that article, HubSpot says that, even after you’ve deleted a social media mistake, “content on social media never truly dies—so make sure you have a plan in place that establishes clear boundaries and best practices.”
With this in mind, let’s take a look at some of the things you should keep in mind as you plan out successful social media campaigns of your own.