When it comes to 2020 marketing trends, you’d be hard-pressed to find anything that hasn’t been affected by COVID in one way or another. And that includes your company’s web traffic.
Web traffic is in a weird place right now. With most of the country reopening, businesses are once again faced with a situation that requires a lot of agility. When the pandemic first exploded, companies across industries had to pivot their strategies and services to accommodate our temporary “new normal.” And now that things are reopening, businesses have to pivot to yet another “new normal.”
It’s a lot to keep track of, especially when it comes to digital spaces. The first step to navigating this ever-evolving landscape is acknowledging that, for better and worse, it’s going to be a while before things are back to the normal we’re used to.
We’re going to be dealing with COVID (and its aftermath) for quite some time. Not only has the pandemic changed the way we interact with the physical world, but it’s also affected how people search for products and services online.
“Because search reflects human behavior,” Search Engine Journal says, “COVID-19 is affecting each industry differently. For example, just as people are forming lines outside grocery stores, e-commerce sites that sell those same essentials are likely experiencing a huge surge in traffic.”
As our country continues to reopen, it’s time to start reopening your marketing efforts as well. Here are some of the strategies you can (and should) implement to improve web traffic in the aftermath of COVID.