That first contact is vital in establishing who you are as a business, why your products and service are valuable, and how you can solve the problems your prospects are experiencing. With these 10 sales call tips, you’ll be well on your way toward being a master of professional phone etiquette.
When speaking to a prospective buyer or even a current client, it can feel like there’s a lot of pressure to execute a perfect phone call. That pressure can be especially difficult to overcome while on the phone with a prospect for the first time. With the sales call tips and strategies listed below, you can equip yourself with proven strategies to ensure your professional phone call etiquette is confident and successful in converting leads into clients.
As soon as you schedule a call with someone, begin setting up some basic talking points that will help ensure the forthcoming conversation stays organized and relevant to the prospective buyer’s situation. Once you’re on the phone, it’s okay — and sometimes recommended — to simply state the agenda of the call outright. Your prospect’s time is valuable — as is yours — so don’t be afraid to get to the point.
This means that you should have already gathered some preliminary information on the person you’ll be speaking to. That way, you already know something about them, their goals, and where they might be on their buyer’s journey by the time you actually get on the phone with them. If you use a comprehensive CRM like HubSpot, that information will be right at your fingertips and your agenda should be easy to set up.
Your agenda should always have a clearly defined goal, but the way you get there can and should be flexible. Even if you have an approximate idea of what the prospect is looking for, always be prepared for them to take the conversation somewhere else. It’s your job to listen to what they have to say and then guide them towards a solution that you can hopefully provide.