Compared to other digital marketing strategies, email marketing can be a bit more… personal. When someone hands you their email address, they’re placing a certain amount of trust in your business.
What does that trust entail? Well, for starters, it means that your customers expects to receive emails that are relevant and helpful to them, and not at a volume that will turn their inbox into a minefield. Any business that doesn’t rise to this level of trust runs the risk of their contacts unsubscribing and their emails bouncing, or getting sequestered into the dreaded spam filter.
For this reason, many businesses are reluctant to consider outsourcing email marketing as a viable option for their business. They’re worried that an outside agency won’t understand their customers or know how to speak to their leads.
But there are (more than) a few good reasons to outsource your email marketing. So, if you're on the fence about outsourcing email marketing and its viability, here are some reasons you should consider it: