A webinar is conducted online, so the host typically cannot see the audience. Some people might actually be more comfortable with this setup, but it also means a webinar speaker can’t get visual feedback from their audience. Regardless, webinars have many interesting features. Hosts can broadcast themselves speaking, invite a guest onto the show, or switch to show their computer screens if they have a slide show or demonstration.
Webinars can be used in many different ways. There are lecture webinars, educational webinars, and promotional webinars. The host can decide how they want to present their webinar and should always plan in advance what they want to talk to about. If you want to learn something about a particular topic of interest, webinars are one of the best ways to expand your knowledge by learning directly from the experts. A webinar marketing agency can help you design and promote these educational sessions to maximize their reach and effectiveness.