When approached correctly, PPC for manufacturers can help your company establish a strong online presence and generate high-quality leads. We’ll introduce you to the basics of PPC for industrial companies and manufacturers, as well as several key strategies for getting started.
The odds are high that you’re already familiar with PPC advertising, whether you realize it or not. You know how you often come across ads on Google search engine results pages (SERPs), on social media sites, or even on YouTube? Those are PPC ads in action.
Given your industry, it’s no accident that you likely see manufacturing ads pop up on your screen from time to time. That's because PPC ads target people based on the type of keywords they use when searching online. PPC advertisers actually bid on different keywords to determine whose ad gets to appear when someone types them in.
The beauty of integrating PPC manufacturing ads into your overall marketing strategy is you only have to pay for ad space each time someone actually clicks on your ad. Hence, the telltale name, pay-per-click.